Centara Hotels & Resorts, part of Thailand's Central Group, is a leading hotel operator with properties spanning various categories from luxury to economy. Founded in 1983 and originally known as Central Hotels & Resorts until a rebranding in June 2007, the company boasts over 40 years of experience in the hospitality industry. Its portfolio includes a range of brands, including Centara Reserve (luxury), Centara Grand (five-star), Centara Boutique Collection, Centara, Centra by Centara, and COSI (budget-friendly).