Chiva-Som, meaning "Haven of Life," is a globally recognized wellness resort brand headquartered in Bangkok, Thailand. Established in 1995, by Boonchu Rojanastien in Hua Hin, Thailand, Chiva-Som began as a personal wellness retreat for family and friends before transforming into the acclaimed destination it is today. The resort, currently led by Chairman and CEO Krip Rojanastien (son of the founder), occupies a tranquil 6.7-acre beachfront property and offers over 200 treatments and activities focused on six wellness modalities: spa, fitness, physiotherapy, holistic health, nutrition, and aesthetic beauty.