Curio Collection by Hilton, launched in June 2014 by Hilton Worldwide (now Hilton), is a global upscale hotel brand known for its unique and independent properties. Headquartered in McLean, Virginia, Curio Collection is a "soft brand" within the Hilton portfolio. This means each hotel retains its individual branding and character while benefiting from Hilton's reservation system, Hilton Honors loyalty program, and operational support. As of 2024, the brand boasts nearly 100 properties in almost 30 countries, with plans to expand further. Curio Collection caters to travelers seeking authentic local experiences and distinctive accommodations, hand-picking hotels based on their unique character and connection to their local communities.