IBIS is a hospitlaity brand managed by AIbis, a French budget hotel brand owned by Accor, was established in 1974 in Bordeaux, France. Created to offer more affordable accommodations than Accor's existing Novotel brand, Ibis quickly expanded throughout France and internationally. In 2011, Ibis became Accor's "economy megabrand" encompassing Ibis, Ibis Styles (formerly All Seasons), and Ibis Budget (formerly Etap Hôtel). While the original Ibis brand focuses on consistent quality and lively social spaces, Ibis Styles offers design-led, uniquely themed hotels, and Ibis Budget caters to the most cost-conscious travelers. ccor Hotels.