Radisson RED, launched in 2015 by the Radisson Hotel Group (formerly Carlson Rezidor Hotel Group), is an upscale, select-service hotel brand focusing on modern design and technology within vibrant urban locations. The brand aims to provide a playful, unconventional experience with informal services, a strong social scene, and bold design. While part of the larger Radisson Hotel Group portfolio, which includes brands like Radisson Blu, Radisson Collection, and Park Inn, Radisson RED caters to travelers seeking a unique, tech-forward experience and control over their stay.