Sala Hotel Group is a Vietnamese hotel brand making a notable impact on the central coast of Vietnam, particularly among beach travelers. They strive to offer high-quality service and pleasant experiences while showcasing the traditional values and cuisine of each region where they operate. The group has hotels in Da Nang and Phu Yen, with plans to expand to Quy Nhon. Their properties include Sala Danang Beach Hotel in Da Nang, Sala Grand TuyHoa Hotel and Sala TuyHoa Beach Hotel in Phu Yen, and the Sala TuyHoa Beach Club.