Sense City is a commercial center and department store brand developed by Saigon Co.op Investment and Development Joint Stock Company (SCID), a subsidiary of Saigon Co.op, Vietnam's leading retailer. Established in 2007, SCID, with Saigon Co.op holding majority stake, initially focused on expanding the Co.op Mart supermarket chain. However, it has since diversified into managing and investing in various commercial real estate ventures, including department stores and shopping malls.