Studio Whynought is an interdisciplinary interior design studio based in New York City. Specializing in high-end hotel and residential projects worldwide, the studio is committed to creating modern, elegant designs tailored to each client's unique needs. They prioritize close collaboration throughout the design process, from initial concept development to final installation. Led by principal Hyemin Choi, the team comprises designers, architects, artists, curators, and product designers who bring diverse backgrounds and a shared vision to deliver bespoke hospitality experiences. Whynought's services range from architectural master planning and interior design development to art consultation, product design, and custom fixture creation.