Established in 1996 in Buon Ma Thuot, Vietnam, Trung Nguyen Legend is a prominent player in the global coffee industry. Founded by Dang Le Nguyen Vu, the company began with humble beginnings, symbolized by its founder's initial investment of just an old bicycle. The company's headquarters are located in Ho Chi Minh City, and its operations extend to over 60 countries, with a network of over 100 stores in Vietnam and a growing presence in China and the United States. Trung Nguyen Legend's expertise spans the entire coffee value chain, from production and processing to distribution, with a focus on delivering high-quality coffee while promoting Vietnamese coffee culture worldwide.